Birthday Rush
An epic birthday party that ended with a literal blast.
To celebrate VALORANT’s first anniversary, we threw an epic birthday party for over 200,000 fans across Southeast Asia.
We turned a VALORANT game mode called Spike Rush into an interactive online experience where fans had to defend a real-life Spike and win exclusive birthday swag while they were at it.
Every birthday needs a cake.
So we worked with a cake design studio to bake our Spike Cake using ingredients native to Southeast Asia such as pandan, gula melaka and coconut.
Celebrating the Community.
As part of the celebrations, we featured community artists and worked with them to create exclusive birthday swag which we gave away as prizes.
The making-of Birthday Rush.
To make the experience as engaging as possible, we created custom animations for the 3D bots with over 40 unique permutations. In total, we had over 300 animated bots appearing over a 7 minute experience.
CREDITS
Agency: BBH Singapore
Client: Riot Games
Chief Creative Officer: Sascha Kuntze
Creative Director: Xander Lee
Senior Copywriter: Luke Somasundram
Senior Art Director: Nico Tangara
Art Director: Amos Mak
Jr. Art Director: Dawn Abegail Lee
Copywriter: Winona Wee
Producer: Shawn Chew
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Birthday Rush
Production House: AMOK
Director: Ted Pang
Post Production: AMOK
Baker Partner: Baker’s Brew
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Player Spotlight
Production House: Hot & Fresh (PH)
Director: Shem Hampac