LAUNCHING A NEW GAME MODE with a pizza commercial parody.

League of Legends’ released a new game mode called Arena, featuring faster and shorter 2v2v2v2 matches. To launch this game mode and get gamers across Southeast Asia excited about teaming up with a friend, we turned to a genre of ads that all gamers would remember fondly - fast food commercials.

We positioned it as the ultimate buddy combo to share with a friend. A combo perfect for gamers hungry for spicy competition, cheesy strategies, and more.