To launch League of Legends: Wild Rift in Southeast Asia, we gave gamers a literal taste of the game. We brought Honeyfruit, an in-game power-up, to life in the real world.

For the first time in League's history, gamers got to do the impossible: devour the game's most delectable power-up in real life.

Crafting a taste that’s literally out-of-this-world.

We worked with Massimo Pasquarelli, the Ritz-Carlton Singapore’s executive chef, to reimagine Honeyfruit in the real world.

Using molecular gastronomy techniques, we infused the fruit with micro beads of flavour to create an otherworldly taste that was different with every bite. As a result, no one could agree on how the fruit tasted, sparking riots in the comments as the world argued about what the magic fruit really tasted like.