EXPLAINING VALORANT’s MOST CREATIVE MOMENTS IN THE MOST UNEXPECTED WAYS.

VALORANT ads are packed with the coolest plays. But cool plays are doubled-edge swords. They’re cool, but also intimidating when you don’t understand them.

We wanted to show gamers in Thailand, Philippines and Indonesia that every character in VALORANT has unique abilities that could be used creatively.

So we reimagined a traditional gameplay explainer with hyperlocal scenarios tailored to each market.

AND THE FILMS WERE A HUGE HIT WITH THE LOCAL COMMUNITIES.