Agent 19 - Neon

THANKS FOR showING the world our culture.

- A fan’s comment

VALORANT was launching their new Filipino agent named Neon, and it was a huge moment for Filipino gamers as they have never felt this level of representation from a global game company before.

Therefore, we took this opportunity to create several content pieces that put Filipino culture on the world stage.

MEET THE VOICE OF NEON, VANILLE VELASQUEZ.

When Neon was launched, the inclusion of authentic Tagalog voicelines drove Filipino fans delirious with pride.

So we created a mini-documentary featuring the voice actor for Neon, Vanille Velasquez, as she talked about her experience and emotions voicing VALORANT’s first Filipino agent.

NEON FAN BEAT TRAILER

We also celebrated the launch with a trailer powered by fan art, cosplay and gameplay submissions from fans all around the world.

Press:
https://www.oneesports.gg/valorant/neon-philippines-giant-billboard/

Credits

Agency: BBH Singapore
Client: Riot Games
Chief Creative Officer: Sascha Kuntze
Group Creative Director: Xander Lee
Senior Copywriter: Luke Somasundram
Senior Art Director: Amos Mak
Producer: Kwek Chun Yi

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Production House: Hot & Fresh
Director: Shem Hampac

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