Teemo's Treasure Trek
CONNECTING GAMERS THROUGH CULTURAL TRADITIONS.
For Lunar New Year, Teemo was reimagined as the Fortune Cat thanks to his Firecracker skin.
We wanted to tap on Teemo’s penchant for adventure and find a way to celebrate the diversity of our community. So we created an epic journey across 8 cities, where he sampled different lunar delicacies of the world.
This is Teemo’s Treasure Trek.
A LUNAR NEW YEAR TRADITION REIMAGINED.
“Bai nian” is the Lunar New Year tradition of visiting your friends and family to wish them luck and fortune. As Teemo embarks on his journey to fill up his Eight Treasure Box, he visits eight Southeast Asian cities to “bai nian”.
HOME SWEET HOME.
At the end of Teemo’s epic journey, we released a second cinematic that shows him arriving back home with his now-complete Eight Treasure Box.
Credits
Agency: BBH Singapore
Client: Riot Games
Chief Creative Officer: Sascha Kuntze
Group Creative Director: Xander Lee
Associate Head of Art: Sid Lim
Art Directors: Shervin Lim, Dawn Abegail Lee, Yoky Pandowo, Amos Mak
Copywriters: Winona Wee, Liya Razali
Producers: Shawn Chew, Joshua Tan, Kwek Chun Yi
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Video Production: Alt.vfx (AU)
Director: Marty Walters
DI: Visual Thing (AU)